|
|
2008 Peace with Earth 2008 is a collaborative effort between Oliveria, Spacecraft and Voiceless that aims to raise awareness about the suffering of factory farmed animals in Australia.
The nature of food production has changed dramatically over recent decades with producers chasing greater scale and efficiency. Consequently, millions of animals are now confined to factory farms where their basic needs are denied. Many live in cages of steel and cement, have no access to the outdoors, are deprived of basic social interactions and mutilated with no pain relief. However, the current trend towards ‘ethical eating’ shows that as consumers become aware of the suffering of factory farmed animals, they use their purchasing power to take a stand against this institutionalised animal cruelty. There are many ways in which each one of us can make a difference.
Voiceless, the fund for animals, works tirelessly to promote respect and compassion for animals, increase awareness of the conditions in which they live and take action to protect animals from suffering. A donation of $2 from the sale of each Peace with Earth 2008 olive oil decanter will be made to Voiceless to fund grants for projects in the area of animal protection. The announcement of these grants will be made as part of the annual Voiceless Grants Program.
The Peace with Earth 2008 design is Spacecraft’s imaginative re-creation of the traditional motif of flying ducks. The image of three ducks has had a rich and varied history across many cultures. Spacecraft’s founder, Stewart Russell, drew inspiration from this symbol and chose to artistically drape each bird on the decanter with an iconic Spacecraft backing cloth. Spacecraft’s highly prized backing cloths are comprised of a variety of images, each stunning in their own right, but when overlaid with a touch of artistic randomness and chance, truly alluring imagery is brought to life. The final creation presents each bird as the embodiment of the beauty of nature, the fragility of being and the right of all creatures to live freely.
We have immensely enjoyed working on the Peace with Earth 2008 edition. We hope that it brings you inspiration and prompts you to consider just how your food makes its way from the farm to your fork. Sales of the Peace with Earth 2008 decanter will commence on 1 August 2007 and continue until 30 June 2009. |
cnr. Commercial Rd. & Cato St. Prahran VIC 3181 Australia t: +61 3 9510 0690 f: +61 3 9507 5309
42 Courtney St. North Melbourne Vic 3051 Australia t: +61 3 9329 4129 f: +61 3 9329 4129
voiceless 2 Paddington St Paddington NSW 2021 Australia t: +61 2 9357 0723 f: +61 2 9357 0711
|
